Arlene Serbic

Arlene Serbic has extensive experience in marketing and communications, primarily within the tobacco industry. At Altria since July 2012, roles have included Digital Communications Channel Manager, Manager of Events Marketing, and Associate Manager of Supplier Management, where a premium customer service call center was developed. Arlene also executed marketing plans for Marlboro, integrating various consumer engagement channels and promotions. Prior experience at Philip Morris USA included managing Retailer Communication Services, overseeing a service center for 52,000 retailers, and executing promotions for multiple brands. Early career experience includes project management at Capital One and an internship at IBM. Arlene holds a Bachelor of Science in Industrial Labor Relations from Cornell University.