Geoffrey Laux

Geoffrey Laux is an experienced marketing professional currently serving as Director of Marketing Activations at Altria, overseeing owned channels such as web, e-commerce, email, SMS, direct mail, and loyalty programs. Prior to this role, Geoffrey held various leadership positions at Capital One, including Product Management Director, where responsibilities encompassed developing a centralized Prospect Marketing Database resulting in over $100M in incremental revenue and managing direct mail marketing strategies. Additional experience includes digital product management at CapCenter and Capital One, with a focus on website analytics, digital marketing strategies, and customer acquisition. Geoffrey began a career in direct marketing at SunTrust Mortgage, honing skills in strategic development and budget management for marketing initiatives. Geoffrey holds a BS in Marketing Management from Virginia Tech.