Nicole Baumstark

Nicole Baumstark serves as Vice President of Technology Transformation Services at Altria, leading initiatives focused on emerging technologies to align with corporate strategy and explore new business opportunities. Previously, Nicole held several roles at Altria, including Vice President of Digital & Marketing Services, where responsibilities encompassed the digital strategy and operations for a ten-brand portfolio. Nicole's extensive experience includes positions at Leo Burnett, where oversight involved empowering teams to deliver integrated marketing strategies, and at Arc Worldwide, where responsibilities spanned digital project management and quality assurance. Nicole also contributed as a Customer Experience Advisory Council Member at The George Washington University School of Business. Educational credentials include a Bachelor of Science in Psychology from Loyola University Chicago and additional studies at Cornell University.