Rich Farrell

Rich Farrell has over 19 years of experience in strategic planning and consumer insights, currently serving as Managing Director of Consumer and Marketplace Innovation & Insights at Altria since April 2009. Throughout tenure at Altria, Rich Farrell has held multiple roles, including Senior Director, Director, Senior Manager, Research Manager, Associate Research Manager, and Lead/Principal Research Analyst, all focused on strategy and revenue growth management. Prior experience includes serving as a Research/Strategic Planning Analyst at UST Inc. from April 2004 to March 2009. Rich Farrell earned a Bachelor of Science in Marketing and Management from Siena College and a Master of Science in Organizational Leadership from Mercy University.