Amanda Azzinnari

Director of Brand Partnerships and Merchandising at Alula

Amanda Azzinnari is the current Director of Brand Partnerships and Merchandising at Alula. Amanda has held this position for 1 year and 11 months. Prior to their current role, Amanda was the Head of Marketplace and Retail Partnerships, as well as the Director of Brand Partnerships and Merchandising.

Before joining Alula, Amanda worked at Jetblack for 2 years and 5 months. During their time there, they held various positions such as Senior Manager, Partnerships Manager, Merchandising Manager, and Associate Merchant. Jetblack is the first portfolio company within Store Nº8, the incubation arm of Walmart, which is focused on transforming the future of retail.

Amanda also spent 3 years and 8 months at J.Crew where they started as a Merchandise Assistant and eventually became an Associate Merchant. Some of their responsibilities included working with the Merchant, Design, and Production teams to create seasonal assortments that maximized department profitability, attending Retail Math classes, and assembling and analyzing daily sales reports.

Amanda’s experience also includes a 3-month internship at J.Crew in their Women’s Retail department where they collaborated with various teams to create seasonal assortments and tracked photo samples received from vendors.

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  • Director of Brand Partnerships and Merchandising

    Current role

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