Erica Ligtvoet

Erica Ligtvoet is a seasoned sales professional with extensive experience in various roles within the sales and marketing sectors. Currently serving as Sales Manager Nederland at Aluvision since January 2020, Erica is dedicated to fostering creativity and collaboration in modular environment design. Previously, Erica held the same title at Sundaze Outdoor from January 2021 to June 2024, promoting a lifestyle centered around happiness through outdoor collections. Past experience includes a short-term consultancy role at smartrobot.solutions and management positions at Design Electro Products BV, where responsibilities spanned sales, marketing, human resources, and financial reporting. Erica's career in the pharmaceutical industry began with AstraZeneca, where relationship management and regional sales target achievement were key focuses, and continued at Abbott Laboratories as Rayonmanager. Educational qualifications include studies at De Haagse Hogeschool and Mgr. Frencken College.