Claire Verdirame

Claire Verdirame has an extensive work experience in the field of marketing and customer experience. Claire most recently served as the Chief Marketing Officer at AlTi Tiedemann Global, a leading independent global wealth and asset manager. Prior to that, they held the same position at Alvarium, where they played a key role in the merger and public listing of Alvarium Investments and Tiedemann Advisors.

Claire also has a significant tenure at HSBC, where they held various leadership positions. Claire served as the Group Head of Private Banking and Wealth Marketing, responsible for developing and leading the global marketing strategy for HSBC's private bank, Jade, and wealth businesses. Claire also served as the Global Head of Strategic Customer Marketing, Retail Banking and Wealth Management, where they drove a strategic marketing planning capability and utilized data to deliver strategic clarity. In addition, they held the position of Global Head of Marketing for HSBC Premier, where they defined and implemented a revised marketing approach to attract younger clients.

During their time at HSBC, Claire also served as the Head of Consumer Insight and Marketing Performance, leading a large team of customer insight and marketing effectiveness specialists across multiple brands. Claire was responsible for keeping up with industry dynamics and shaping decision-making in marketing and brand planning.

Before joining HSBC, Claire worked at Barclays and Barclaycard, where they held various marketing roles. Claire also gained experience at Grey Archer and Oast Communications Ltd.

Outside of their corporate roles, Claire served as a Non-Executive Customer Experience Advisory Board Member for Settle, a provider of social housing. In this role, they provided strategic guidance and thought leadership in achieving customer-centricity and influencing UK Government policy on housing.

Overall, Claire Verdirame has a strong background in marketing and customer experience, with a track record of leading strategic initiatives and driving growth in the financial services industry.

Claire Verdirame attended the University of East Anglia from 1995 to 1999, where they obtained a degree in European Studies and French (BA Hons). No specific field of study was provided.