Steve Parkinson

Steve Parkinson is a seasoned retail executive with extensive experience in fashion and footwear, currently serving as Vice President of Fashion & Footwear at Alyasra Fashion since April 2025. Prior roles include Vice President at Alshaya Group overseeing the Apparel Division, and Business Director for AE/Aerie in the MENA region. With a strong background in operations, Steve held the position of Chief Operating Officer at DeFacto, managing over 450 corporate stores across 15 countries, and previously led multiple franchise brands at Shaya. Early career roles include management positions at Mothercare, BHS, and Matalan, demonstrating a comprehensive understanding of retail operations, financial management, and brand leadership across diverse markets. Steve's educational background includes training from St Marks Sixth Form College and the Oxford University Retail College, along with multiple internal retail courses.