Alys Beach
Alyssa Gross is an experienced marketing professional with a diverse background in leading marketing initiatives across various industries. Currently serving as a Marketing Coordinator at Alys Beach since August 2013, Alyssa previously held the position of Director of Marketing & Events at Iron City Bham, where skills in event management and marketing were applied. As Marketing Director at GradesFirst, Alyssa played a crucial role in expanding the client base from 52 to 204 and achieving a remarkable 300% increase in revenue. Additional experience includes roles as a Marketing Consultant and Operations Analyst at Fresenius Medical Care North America, where Alyssa restructured operational processes, and an internship focusing on market research at Florida's Great Northwest, contributing to significant industry insights. Alyssa holds a Master's in Business Administration with a concentration in Operations Management and a Master's of Science in Marketing from The University of Alabama, along with a Bachelor of Science in Communications and Spanish from the University of Miami.
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Alys Beach
Along the pristine white sands and sparkling clear waters of Northwest Florida’s Gulf Coast stands Alys Beach, a bespoke, luxury lifestyle and vacation experience – a coastal town where life is refreshed. Comprised of 158 acres within an easy walk to Town Center shops and restaurants, a 20-acre Nature Preserve and trail, pocket parks and common green spaces, the private amenities including ZUMA Wellness Center, Caliza Pool & Restaurant, the beautiful beaches, and the owner-exclusive Beach Club, Alys Beach is a masterful study in pedestrian-inspired New Urbanism and exquisite architecture. Alys Beach has long attracted homeowners and vacation guests with an eye for distinctive design and detail, and life there is enhanced by an intentional approach to cultural and community development. A dynamic permanent collection of outdoor art and a robust program of events including exquisitely curated signature festivals reinforce a sense of being transported to a place of luxury. To a town where the balance of beauty, simplicity, and grace creates a sense of place where life is not just lived, it is defined. Alys Beach is home to annual signature events including the 30A Wine Festival, Digital Graffiti, Crafted, and much more. Follow us here, on Instagram, Threads, and LinkedIn for new developments and events details, and visit our website for more information on Alys Beach.