Patricia Kerckhoff is an experienced executive with a robust background in marketing, innovation, and corporate communications, currently serving as the Directeur-Bestuurder at Alzheimer Nederland since August 2014. Prior roles include Adjunct Directeur/CMO at the same organization and Head of Marketing and Corporate Communications at CliniClowns from March 2009 to July 2014. Patricia has also held various significant positions in renowned companies such as RBS, Rabobank Nederland, ING Nederland, Achmea, and Robeco. Educational qualifications include a Postdoc in Digital Strategy & Leadership from RDM Beeckesteijn Business School and a Master's degree in Marketing from Singapore Management University.
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