Mark Shaffer

Mark Shaffer has a diverse background in marketing, analytics, and strategy, with experience in various leadership roles. Mark is currently serving as the Vice President of Marketing & Analytics at AMA Insurance, responsible for overseeing marketing and analytics functions. Prior to this role, they worked as the Director of Analytics & Marketing at the same company, where they led data science, customer analytics, business intelligence, and media mix optimization efforts. Mark also has experience leading teams and implementing new methodologies in their previous roles at Ulta Beauty and Walgreens, where they focused on market planning, spatial analytics, and digital product management. Mark has a proven track record of driving revenue growth and optimizing resource allocation through data-driven insights and strategic decision-making.

Mark Shaffer has a Master of Science degree in Finance from the DePaul Driehaus College of Business. Mark also holds a Bachelor of Science degree in Finance and a Bachelor of Arts degree in Mathematics, both from North Central College. In addition to their formal education, Mark Shaffer has obtained certifications in "Writing a Marketing Plan" from LinkedIn in February 2021 and "Content Marketing Foundations" from LinkedIn in August 2020.