American Management Association
Kim Truong is a seasoned marketing professional with over two decades of experience in integrated marketing strategies, currently serving as Senior Marketing Manager at American Management Association since October 1999. Key achievements include optimizing ROAS to generate $26 million for multiple training portfolios over four years, adapting marketing strategies in response to Covid-19, and successfully converting 36 out of 40 courses to a single platform. Kim has a proven track record in producing comprehensive digital catalogs, launching successful go-to-market plans, and increasing average order value. Prior experience includes roles as Marketing Manager and Associate Marketing Strategist at American Management Association, and Media Buyer at Draft/FCB. Kim holds a degree in Marketing from Rutgers Business School.