American Management Association
Samantha Goldman is a Senior Marketing Manager at the American Management Association, with extensive experience in executing targeted marketing programs, driving quality lead generation, and positioning the organization as a thought leader. Starting in December 2003, Samantha advanced through various roles, including Field Marketing Manager and Membership Development Manager, and has been responsible for customer communications and member retention initiatives. Samantha also served as a Marketing Strategist, overseeing marketing programs for multi-day seminars and optimizing campaign effectiveness across multiple channels, contributing to an annual revenue of $15 million. Prior to joining AMA, Samantha worked as a Marketing Specialist at Marcel Dekker, Inc., where responsibilities included developing marketing campaigns, managing mailing lists, and enhancing brand awareness. Samantha holds a Bachelor of Arts degree in Communication Studies from the State University of New York Cortland.