Sally Croft

Sally Croft is an experienced senior executive in global marketing, currently serving as the Senior Vice President of Global Marketing at Amadeus since September 2025. Previously, Croft held key positions at Ericsson UK as a Non-Executive Director and at Ericsson as the Chief Marketing Officer and Head of Corporate Relations for Europe and Latin America. With a strong background in marketing leadership, Croft has also worked at Tektronix, Samsung Electronics, Vodafone, Pitney Bowes, BMC Software, and PTC, where roles ranged from Managing Director to Senior Marketing Specialist. Croft's career showcases a progressive trajectory in marketing across diverse companies and regions. Educational qualifications include attendance at Alleyn's School and the University of Southampton.