Lamia Ait El Hocine is a seasoned marketing professional currently serving as a Relationship Manager at Amana since June 2023. Previously, Lamia held various roles at EssilorLuxottica from February 2018 to September 2022, including Marketing Manager and Digital Marketing Manager for the Middle East, where responsibilities encompassed leading regional marketing projects, managing B2B incentive programs, and executing comprehensive digital marketing strategies. Experience also includes roles as a Digital Marketing Executive at INES CRM and a Communication Officer at Volvo Group Trucks Technology, where significant contributions were made in social media management, lead generation, and internal communication. Lamia's educational background includes a Master's degree in Marketing Management from IDRAC Business School and additional qualifications in web marketing and business development.