Fabia Guerra

Fabia Guerra currently serves as the Head of Marketing Communications for Brazil and Argentina at Amanco Wavin, a position held since August 2006. In this role, Fabia has effectively managed regional marketing efforts, significantly contributing to the introduction and growth of the Amanco brand in Brazil, which achieved industry leadership with a 39% market share by 2020. Responsibilities have included annual marketing planning, brand and market research, and strategic oversight to enhance brand awareness to 99% over 12 years. Prior positions at Amanco include Senior Marketing Manager and Branding Coordinator. Fabia's earlier experience includes a role as Trade Marketing Specialist at Bombril, where significant market share gains and revenue were achieved through new product launches. Fabia holds a Master's degree in Business Administration, Marketing, from FAAP and a Bachelor's degree in Advertising from Universidade São Judas Tadeu.