Jinhee Lee

Jinhee Lee is an experienced professional currently serving as the Analytics & Optimisation Manager at amaysim since June 2021. Prior to this role, Jinhee held the position of Online Sales Optimisation Specialist at Optus from September 2016 to June 2021. Earlier career experience includes serving as APAC Online Store Manager in eCommerce at Electronic Arts (EA) from December 2012 to November 2015, where responsibilities included regional management of Origin storefronts, optimizing on-site purchase journeys, and conducting competitive audits. Additional roles at EA involved launching localized game websites and managing various digital marketing functions across the APAC region. Jinhee holds a Master’s degree in Accounting from CQUniversity and a Bachelor of Commerce from Dongduk Women's University.