Philip Baer

Philip Baer has a diverse work experience in data and analytics roles. Philip started as a Senior Associate at PricewaterhouseCoopers, where they worked on developing a web-based framework for transaction risk analysis. Philip then joined AlixPartners as a Vice President, leading the integration of information management services for a chemical company merger.

Baer later moved on to Peapod, where they served as an Analytics Intern, analyzing B2C and B2B growth to drive targeted marketing initiatives. Philip also conducted product sales analysis and utilized the ExactTarget email marketing tool.

Following their time at Peapod, Baer joined SingleHop as an Analytics Intern in the marketing department. Here, they created a comprehensive view of digital marketing channels and analyzed goal conversion data to optimize website performance.

Baer then transitioned to Angie's List, initially working as a Senior Analyst in Ecommerce Analytics. Philip developed a deal inventory cohort analysis that led to a 30% improvement in churn. Later, they became the Manager of Product Analytics, leading analysis efforts for new initiatives and providing actionable insights to improve the product.

In 2020, Baer joined Vibenomics as the Director of Business Analytics, where they built a modern data stack and expanded the analytics capabilities of the company. Philip implemented a data pipeline model and recruited and grew a team to support revenue growth.

Currently, Baer works as the Head of Data and Analytics at Amaze. Philip was the first dedicated data and analytics hire for the company and has developed a data roadmap, implemented end-to-end analytics solutions, and provided leadership during the migration and consolidation of data tools.

Overall, Baer has demonstrated expertise in data analysis, insights generation, and the implementation of analytics solutions.

Philip Baer earned their Master of Business Administration (MBA) degree in Marketing and Entrepreneurship from The Ohio State University Fisher College of Business in the years 2011 to 2013. Prior to that, they obtained a Bachelor of Science (B.S.) degree in Business with a focus on Computer Information Systems from Indiana University Bloomington, from the years 2000 to 2004. In addition, Philip Baer also holds a Tableau Desktop Certified Associate certification, which they obtained in February 2019 from Tableau Software.