Matt Bates

Matt Bates is a seasoned global marketing executive with extensive experience in the fitness, outdoor, and consumer goods sectors. Currently serving as the Head of Global Integrated Marketing at Amazfit, they are responsible for leading dynamic marketing strategies that align with global objectives while tailoring initiatives for local markets. Previously, Matt held leadership roles at Garmin, Bushnell, and Under Armour, where they successfully enhanced brand recognition, drove revenue growth, and transformed marketing programs into robust business partnerships. Matt earned a Bachelor of Arts in Business Organizational and Media Communication from the University of Nebraska-Lincoln. When not engaged in marketing, Matt enjoys various outdoor activities such as running, riding, and hiking.