Isobel Sita-Lumsden

Isobel Sita-Lumsden serves as the Global Head of Integrated Marketing Communications at TikTok, where responsibilities include overseeing global business marketing campaigns, tentpole moments, and owned channels. Previously, Isobel held the position of Head of Marketing & Commercial Partnerships, managing business marketing across 21 markets and creating monetizable partnership solutions. Isobel also led the B2B Marketing strategy for Europe, establishing teams and strategies for marketing communications and industry relations. Prior to TikTok, Isobel was the Senior Marketing Director EMEA at Verizon Media, focused on growth marketing and audience development across major brands. Additional experience includes significant roles at AOL, Time Inc. UK, and Wella, with education obtained from the University of Brighton in Business Studies with Marketing.