rahua | Amazon Beauty® Inc.
Sarah Ezeh is a seasoned professional in sales and marketing, currently serving as Head of Sales at Rahua Beauty since March 2025. Previously, Sarah held the position of Senior Director, Global Trade Marketing at Helen of Troy from February 2022 to July 2024. Prior experience includes roles as Head of Sales and Marketing/General Manager at Infinite Looks Inc., and Director of Sales and Trade Marketing, North America, at MALIN+GOETZ. Additional roles encompass Regional Brand Manager at Oribe Hair Care, Brand Manager and Educator at Oribe Haircare, and various positions in retail and social services, including Career Specialist Caseworker and Residential Caseworker. Sarah Ezeh earned a Bachelor’s Degree in Social Work from Westfield State University in 2008.
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rahua | Amazon Beauty® Inc.
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CEW Mission Based Brand Award Winner 2020 For centuries in the Amazon, women from the Quechua-Shuar tribes traveled deep into the Amazon rainforest to follow a beauty ritual and prepare a highly potent, restorative oil they call Rahua (ra-wa) – believing it to be the secret to their thick, flowing and lustrously shiny hair. In the 1990’s these women shared Rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent. Intrigued, Lliguin studied Rahua’s revitalizing effects on his own clients’ hair. Dry, damaged strands sprang to life with renewed, bouncy elasticity. Hair color remained vibrantly true and shiny. Long hair became super healthy and irritated scalps were calmed under Rahua’s soothing care. Based in New York City, Lliguin and his partner Anna Ayers founded Amazon Beauty® Inc. and Rahua® its premier hair and body care brand. The key to Rahua’s outstanding performance is its molecular structure. Unlike other botanical oils that simply coat strands, the extraordinarily small Rahua oil molecule rich with omega-9 deeply penetrates the hair’s cortex – bonding and repairing it – while simultaneously smoothing the hair’s cuticle.