Eric Wyatt

Eric Wyatt is a seasoned marketing professional with extensive experience in growth and product marketing within prominent organizations such as Amazon Business and Starbucks. As the Global Head of Growth Marketing at Amazon Business, Eric drove customer lifecycle management and spearheaded integrated marketing campaigns across multiple regions to enhance business impact. Previously, Eric held several pivotal roles within Amazon Business, including responsibilities for onboarding and retention, acquisition strategy, and engaging business accounts. At Starbucks, Eric managed a personalized marketing platform, leveraging machine learning to deliver targeted offers to millions of customers while overseeing a team dedicated to executing numerous marketing campaigns. Eric holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Colorado at Boulder and an International Project Management Certificate from Universitat Pompeu Fabra.