Abhishek Arora

Abhishek Arora has extensive experience in marketing analytics and management, notably serving as a Marketing Analytics Manager in Consumer Marketing at Amazon from July 2017 to February 2020, where responsibilities included measuring the effectiveness of marketing strategies and enabling decision-making through data aggregation. Prior to this role, Abhishek was a founding member and Marketing Manager at TenMarks Education, which was acquired by Amazon, from August 2009 to January 2015. In this position, Abhishek successfully launched growth initiatives that expanded the customer base from 40,000 to over 150,000 teachers in the 2013-14 year, while also achieving a reduction in customer acquisition costs and a significant increase in product usage through targeted marketing campaigns.