Aditya Nimje

Aditya Nimje is a Senior Analytics Media Manager at Amazon Ads, currently specializing in media measurement and marketing effectiveness within the Industry Insights CPG US team. With extensive experience in Marketing Sciences Consulting, causal inference, and statistical modeling, Aditya has crafted solutions for complex marketing challenges, including supply chain issues and optimal frequency analysis. Previously, Aditya worked at Nielsen, where responsibilities included developing Market Mix Models and consulting on marketing decision-making. Aditya holds a Master’s Degree in Management Information Systems from Oklahoma State University and a Bachelor's Degree in Electronics and Telecommunication from Narsee Monjee Institute of Management Studies.