Aparna Premchand is a seasoned professional with extensive experience in customer experience (CX) strategy and management, currently serving as a Senior Manager at Amazon since September 2017. In this role, Aparna leads strategic insights and business trends for consumer, seller, payments, and NPS within Amazon India. Previous positions at Amazon include Principal, focusing on insights and CX strategy for payments and seller experiences, and Senior Product and Customer Insights Manager, where Aparna enhanced CX across both Amazon India and Amazon Singapore. Prior to Amazon, Aparna was a Manager at KPMG India, overseeing digital customer solutions for clients in the BFSI domain. Experience at Kotak Mahindra Bank spanned a decade, with significant roles in managing customer experience initiatives and branch processes. Earlier in the career, Aparna held a position at HDFC Bank as a Personal Banker. Educational qualifications include an MBA in Marketing from Amrita School of Business and a BBM in Management from Bharathiyar University.
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