Arathi Rao is an accomplished professional with extensive experience in consumer insights and research across various industries. With a career spanning from an internship at Traxo to roles such as Sr. Researcher at Twitch and Roku, and management positions at companies like Match.com and Indeed.com, Arathi has consistently demonstrated expertise in developing research strategies that align with business goals. Most recently, Arathi served as Director of User Research and Insights at Velocity Global, where a high-performing research team was established, contributing significantly to organizational maturity in user research. Arathi holds an Executive MBA from Texas McCombs School of Business and a Master’s degree from the University of Denver.
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