Arif Siddiqui is an accomplished technology and product management leader with extensive experience in the software and advertising industries. Currently serving as the Head of Product for Amazon Ads since January 2019, Arif successfully launched a self-service display advertising solution that enables businesses to thrive on the Amazon platform. Previously, Arif held multiple roles at IBM, including Senior Software Engineer, Director of Product Management for Cloud & API Platform, and Managing Consultant for Security & Integration, where contributions included managing a team of engineers and driving API strategy for large enterprises, impacting over 2,500 clients globally and generating significant revenue. Arif holds a B.S. in Computer Science with Special Departmental Honors from The University of Texas at Austin and has completed graduate coursework in Computer Science at Duke University.
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