Baz Forrister is an award-winning Global Creative Director at Amazon Private Brands, bringing over 15 years of experience in brand building and global campaign leadership. Currently, Forrister leads the creative direction for Amazon Basics and Amazon Associates, focusing on design systems, brand evolution, and cross-regional campaigns in the EU and US. Previously, Forrister held roles in various design capacities, contributing impactful work for notable global brands in both agency and in-house settings. Committed to a minimalist and purposeful design approach, Forrister also prioritizes mentoring and upskilling team members.
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