David Kendrick

David Kendrick has extensive experience in category management and business development within the food industry. Notable roles include Commercial Insight Manager at Samworth Brothers, where a shift towards collaboration with retailers was promoted, and Head of Category & Insight at Bakkavor, focused on integrating Samworth's categories post-acquisition. Kendrick held several key positions at Marks and Spencer, including Programme Manager for Produce, Horticulture & Frozen, and Value Optimisation Manager, driving transformative strategies and optimising margins. Earlier career roles include business development management and merchandising at Greencore and a sales background with Decathlon and Sweatshop, contributing to a diverse skill set in retail and insights. Most recently, Kendrick served as a Senior Category Manager in Amazon Australia’s Luxury Beauty segment.