Felix Lu is a seasoned data insight expert and product and marketing analytics leader with over five years of experience at Block, where they led the Marketing Analytics function for the Square Banking unit. They established a robust analytics infrastructure that contributed to impressive year-over-year growth while exploring AI-driven tools for optimization. Felix has also held significant roles at Merkle and Rowkin, focusing on driving revenue through advanced analytics and innovative marketing strategies. Currently, Felix is a Senior Product Manager in Data & Insights at Amazon, continuing to leverage their expertise in data-driven decision-making and analytics. Felix holds a Master's degree from Northwestern University and a Bachelor's degree from Santa Clara University.
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