Gianna Passarelli

Gianna Passarelli is an accomplished marketing professional with extensive experience in media strategy and management, currently serving as Head of Media for Amazon Brand, Retail, and Prime since March 2022. Prior roles include leadership positions in cross-channel marketing and media at Freevee, where responsibilities encompassed marketing strategy and media budget management. Gianna has a strong background in video and audience strategy from tenure at Zenith, where the role of Media Director focused on TikTok's media investments, and at Publicis Media, driving media strategy for T-Mobile across multiple brands. Educational qualifications include a Bachelor of Science in Marketing and Management Information Systems from Binghamton University and an Associate of Science in Advertising and Marketing Communications from the Fashion Institute of Technology.