Guillermo Vidales

Guillermo Vidales is an accomplished professional with extensive experience in product management and leadership across diverse sectors. Currently serving as Category Leader for Amazon Fashion in the Middle East, Guillermo leads a team of over 200 Brand Specialists, managing strategic brands in the Hardlines categories for Italy and Spain. Prior experience includes roles as Senior Manager overseeing Amazon Vendor Services and as Sr. Product Manager focused on enhancing product discoverability through innovative processes and automation. Guillermo's background also features a summer associate position at Banco Santander and significant roles at Citi managing credit card and digital banking products. As a co-founder of Donkey's American Burritos, Guillermo contributed to the establishment of El Salvador's first fast-casual restaurant. Guillermo holds an MBA from IESE Business School and an Industrial Engineering degree from the University of Navarra, complemented by an exchange program at the University of South Florida.