Amazon
Manouck Swinkels is an accomplished marketing professional with extensive experience leading customer growth and engagement strategies in prominent companies. Currently serving as CMO and Head of Customer Growth & Engagement for Amazon in the Netherlands and Sweden since November 2020, Swinkels previously held various marketing roles at PayPal, where responsibilities included managing global partnerships and driving consumer acquisition. Experience also includes a position as Marketing Manager for Richemont, where Swinkels oversaw B2C marketing activations, and consultancy roles involving major brands such as Heineken and Coca-Cola. Educational qualifications include a Post-Doc in Digital Marketing & Leadership from Beeckestijn Business School and a Master's degree in Persuasive Marketing from the University of Amsterdam.
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Amazon
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Amazon is an American multinational technology and vast Internet-based enterprise that sells books, music, movies, housewares, electronics, toys, and many other goods, either directly or as the middleman between other retailers and Amazon.com's millions of customers. More specifically, they are a company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence. Their mission is to be Earth's most customer-centric company. Its actions, goals, projects, programs, and inventions begin and end with the customer top of mind. Amazon was founded by Jeff Bezos. Initially an online marketplace for books, it has expanded into a multitude of product categories: a strategy that has earned it the moniker The Everything Store. It has multiple subsidiaries including Amazon Web Services (cloud computing), Zoox (autonomous vehicles), Kuiper Systems (satellite Internet), and Amazon Lab126 (computer hardware R&D). Its other subsidiaries include Ring, Twitch, IMDb, and Whole Foods Market. Amazon has earned a reputation as a disruptor of well-established industries through technological innovation and mass scale. As of 2021, it is the world's largest online retailer and marketplace. In 2021, it surpassed Walmart as the world's largest retailer outside of China, driven in large part by its paid subscription plan, Amazon Prime, which has over 200 million subscribers worldwide. It is the second-largest private employer in the United States. Amazon also distributes a variety of downloadable and streaming content through its Amazon Prime Video, Amazon Music, Twitch, and Audible units. It publishes books through its publishing arm, Amazon Publishing, film and television content through Amazon Studios, and has been the owner of film and television studio Metro-Goldwyn-Mayer since March 2022. It also produces consumer electronics—most notably, Kindle e-readers, Echo devices, Fire tablets, and Fire TVs.