Mariona Prat Vila

Mariona (Ona) Prat Vila is a seasoned marketing professional with extensive experience in product marketing and digital strategies across prominent organizations. Currently serving as the Product Marketing Lead for Addressability at Amazon Ads since April 2022, Mariona focuses on promoting Amazon DSP and its addressability solutions. Before joining Amazon, Mariona was a Senior Product Marketing Manager at PepsiCo, where responsibilities included establishing a tech marketing capability and launching transformative data products globally. Mariona also held the position of Global Marketing Director at Zeotap and various roles at Samsung Electronics, contributing to significant product launches and marketing strategies. Mariona's education includes a Master of Science in Marketing Management from Esade and a Bachelor's in Business Administration from Esade, complemented by an exchange program at Indiana University's Kelley School of Business.