Natália Soares

Natália Soares is a seasoned UX Researcher currently working at Empathy.co since September 2022, focusing on customer behavior analysis for Kroger's e-commerce ads. Previously, Natália contributed to WayShip as a UX Researcher and founded Design Wade, leading client meetings and developing branding strategies. Experience at Grupo Tony Veículos as a Design Specialist involved consulting for digital products and fostering innovation through design thinking. Natália also served as a Professor at Universidade Paulista and held various roles at Johnson & Johnson, managing UI/UX projects and training team members. With a robust educational background that includes a PhD in Design from IADE and multiple degrees in design and related fields, Natália is highly skilled in leveraging design methodologies to enhance user experiences.