Natalie Zmuda

Natalie Zmuda is a global content and product executive currently leading the editorial and customer engagement team behind Rufus at Amazon. Previously, Natalie held key roles at Google as Global Head of Content and Global Executive Editor, where they drove brand strategy and established a global editorial framework. With nearly fifteen years as a journalist at prominent publications like Advertising Age and Conde Nast, Natalie frequently contributed to major news outlets. They are recognized as a thought leader and have engaged audiences through speaking and commentary on retail and advertising trends. Natalie earned a Bachelor of Science in Journalism from Ohio University.