Roy Sharples is a creative-commercial leader shaping the future of products and brands at the intersection of creativity and technology. They previously worked as a Software Engineer at Logica and held various leadership roles at Microsoft from 2007 to 2020, including Managing Director, where they repositioned the company'sAI and cloud portfolio to generate significant revenue. Currently, as the Chief Executive Officer of Unknown Origins, they lead a creative studio and storytelling platform while also serving as Head of Europe's Brand Innovation Lab at Amazon, overseeing innovative marketing solutions. Roy has also contributed to the industry through their authorship of *Creativity Without Frontiers* and hosting the Unknown Origins podcast.
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