Samantha Lie has extensive experience in management and consultancy roles across various industries, including finance and e-commerce. At Citi, from January 2018 to December 2020, Samantha served as the Shared Services country manager, overseeing vendor services and P2P offshore operations in the Netherlands and Nordics. Following this, Samantha worked at Amazon from January 2021 to March 2022, initially as a consultant for Paid Vendor Services, where the focus was on enhancing tier 1 vendor performance. Subsequently, Samantha held leadership roles as Sr. Project Manager and Project Manager/SME for Retail Efficiency, managing initiatives across EU marketplaces while collaborating with various teams. Prior experience includes an interim support role at Hewlett Packard Enterprise during a significant corporate transition. Samantha holds a Master's degree in Business Administration from Vrije Universiteit Amsterdam and a Master's degree in Marketing from Nyenrode Business Universiteit, alongside a pre-university degree from Keizer Karel College.
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