Srishti Singh is a seasoned data and business analyst with extensive experience in optimizing marketing strategies and improving revenue across various sectors. At Merkle, Srishti served as a Senior Analyst, where responsibilities included estimating media plan impacts on Albertson's sales and developing a multi-touch attribution model to enhance return on ad spend (ROAS). Currently employed at Amazon as a Business Analyst, Srishti previously worked at Vuclip as a Data Analyst, focusing on increasing subscription revenue in the Malaysia market and enhancing customer retention through targeted marketing initiatives. Srishti's expertise encompasses leveraging data-driven insights, implementing retention strategies, and driving user engagement to maximize business growth.
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