Vivian Guo

Vivian Guo currently serves as the Director of Business Development for the EU at 亚马逊, while also leading the B2B JP Team. Previous roles include Regional Head of Sales for APAC at PUMA Group and Head of Sales for China at Speedo International Ltd, overseeing online and offline sales as well as retail marketing. Vivian has also held positions such as APAC Head of Business Development for Pentland Brands' Lifestyle Brands Division and Business Development Manager for Ellesse and KangaROOS across several Asian markets. Early career experiences include a management trainee role at Pentland Brands and business consultancy work. Vivian holds a Master of Science in Marketing and Strategy from the University of Warwick and a Bachelor of Arts in English for International Business Management from Guangdong University of Foreign Studies, complemented by negotiation training from The Gap Partnership.