Caroline Via

Caroline Via currently serves as a Retail Operations Coordinator at AMB Sports and Entertainment, where responsibilities include collaborating with the Atlanta United and Atlanta Falcons marketing teams, executing retail collections, managing social media content, and analyzing sales. Prior to this role, Caroline gained experience as a Fan Services Associate with the Atlanta Falcons, focusing on member relations and event activations, and worked as a Marketing Intern with Fans Meet Idols, creating customized merchandise. Additional internships include positions with the University of Georgia Athletic Association, MELT Sports/Culinary/Entertainment, and Georgia Tech Athletic Association, where Caroline developed skills in event management, social media strategy, and marketing analytics. Education includes a Bachelor of Business Administration with a major in Marketing and a Sports Management minor from the University of Georgia.