Jalen Upshaw

Manager, Major Events - Atlanta United FC at AMB Sports and Entertainment

Jalen Upshaw is a skilled event management professional with extensive experience in coordinating major events within sports and entertainment. Currently serving as Manager of Major Events for Atlanta United FC at AMB Sports and Entertainment since June 2022, Jalen previously held the position of Office and Event Coordinator at S.A.F.E. Management, overseeing logistics for high-capacity events. Jalen's background includes roles as Coordinator for Facilities & Events at Towson University, Graduate Assistant at VCU Recreational Sports, and Intern at UCLA Recreation. Jalen also has leadership experience as President of Men's Club Basketball at Central Michigan University and has contributed to athletic promotions as a Marketing and Promotions Intern. Jalen holds a Master of Education in Sport Leadership from Virginia Commonwealth University and a Bachelor of Science in Business Administration from Central Michigan University.

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AMB Sports and Entertainment

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About AMB Sports and Entertainment AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, AMBSE Ventures and PGA TOUR Superstore. About AMBSE Ventures Overseen by Steve Cannon, CEO of AMB Sports and Entertainment, and members of the AMBSE leadership team, AMBSE Ventures, a subsidiary of AMB Sports and Entertainment, is an investment fund foundationally rooted in AMBSE’s organizational core values and entrepreneurial spirit, which have driven numerous fan-friendly innovations in the industry while growing enterprise value. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. To learn more visit www.mercedesbenzstadium.com. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002.  Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more info., visit www.atlantafalcons.com. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more info, follow @ATLUTD. About PGA TOUR Superstore PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment and is headquartered in metro-Atlanta. For more information, visit www.pgatoursuperstore.com.


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