AMB Sports and Entertainment
Kelsey Jones Newell possesses extensive experience in corporate partnerships and event management, currently serving as Membership Chair at WISE Atlanta since January 2023. As a Senior Corporate Partnerships Manager at AMB Sports and Entertainment since April 2021, Kelsey has progressed through various roles, demonstrating expertise in managing sponsorship activation and maximizing partner relationships. Previous roles include Sponsorship Activation Coordinator with the Memphis Grizzlies, where Kelsey successfully managed marketing plans valued at $1.7M and developed effective communication strategies during the COVID-19 pandemic. Additional experience includes senior and experiential account coordination at a|i|m Marketing Solutions, where Kelsey specialized in client events and VIP experiences in NASCAR and MLB. Kelsey's foundational experience includes roles at Havas Sports & Entertainment and various positions during studies at the University of Georgia, where a Bachelor of Arts in Advertising was earned.
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AMB Sports and Entertainment
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About AMB Sports and Entertainment AMB Sports and Entertainment is part of the Blank Family of Businesses comprised of the National Football League’s Atlanta Falcons, Major League Soccer’s Atlanta United FC, Mercedes-Benz Stadium, AMBSE Ventures and PGA TOUR Superstore. About AMBSE Ventures Overseen by Steve Cannon, CEO of AMB Sports and Entertainment, and members of the AMBSE leadership team, AMBSE Ventures, a subsidiary of AMB Sports and Entertainment, is an investment fund foundationally rooted in AMBSE’s organizational core values and entrepreneurial spirit, which have driven numerous fan-friendly innovations in the industry while growing enterprise value. About Mercedes-Benz Stadium Opened in August 2017, Mercedes-Benz Stadium is a world-class sports and entertainment venue in downtown Atlanta and home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United. To learn more visit www.mercedesbenzstadium.com. About Atlanta Falcons The Atlanta Falcons are a professional American football club and member of the National Football League (NFL). The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur M. Blank in 2002. Under Blank’s leadership, the Falcons have become one of the League’s premier teams on and off the field, playing their home games at Mercedes-Benz Stadium. For more info., visit www.atlantafalcons.com. About Atlanta United Atlanta United joined Major League Soccer in 2017 and won the 2018 MLS Cup in just its second season, the earliest an expansion team has won the title since 1998. Owned by Arthur M. Blank, and led by club President Darren Eales, Atlanta United plays its home matches at Mercedes-Benz Stadium. For more info, follow @ATLUTD. About PGA TOUR Superstore PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports and Entertainment and is headquartered in metro-Atlanta. For more information, visit www.pgatoursuperstore.com.