Rekiatu Buechner

Rekiatu "Reki" Buechner, MBA, currently serves as Vice President of Marketing Operations at AMBA, where a marketing spend optimization program was implemented, achieving $2M in savings on a $43M annual budget. Prior experience includes the role of Assistant Vice President of Digital & Sales Analytics at Security Service Federal Credit Union, leading analytics teams to enhance retention strategies, and serving as Marketing Data & Analytics Leader at USAA, driving significant optimizations across a $700M budget. Reki also held positions as Senior Enterprise Strategy & Marketing Manager at USAA and Operations Consultant at Seton Healthcare Family, focusing on operational effectiveness and performance metrics. Earlier career highlights include Quality Assurance Associate at Tunstall Americas, where a substantial improvement in data accuracy was achieved. Education includes an MBA from Texas McCombs School of Business and a Bachelor of Science in Nutritional Science from The University of Texas at Austin.