AmbassCo
Wilona Wiafe serves as a Facilities Assistant at the University of Southern California since August 2022 and has extensive experience in marketing analysis, currently working as a Marketing Analyst at AmbassCo since October 2019. In this role, Wilona has conducted significant research in the music merchandise industry for Universal Music Group, developed marketing strategies projected to generate $20M in sales for a skincare startup, and implemented a DEI campaign for Under Armour that improved customer satisfaction by 65%. Previous positions include a Marketing and Outreach Student Assistant at Santa Clara University, where Wilona organized networking events and digital marketing campaigns, and a Student Caller that engaged alumni for fundraising. A background in various roles at Amazon and Deerfield Academy, including peer counseling, showcases strong customer service and community engagement skills. Wilona is pursuing a Bachelor's degree at the University of Southern California, following studies in Marketing at Santa Clara University.
This person is not in any teams
AmbassCo
AmbassCo is a next-generation qualitative insights firm. We integrate across your marketing and consumer process, connecting you with a custom group from our 4,000+ Gen Z network. Our methodologies are built for marketing, digital, and insights teams today. We empower consumers to engage in their native environments, transforming feedback from a chore into an enjoyable habit. Meet Intersect. Intersect is an opinion-driven digital publication by AmbassCo – demonstrating how well we know Gen Z. Instead of flooding you with the hype, we hand-pick everything we cover so you can indulge in relevant, relatable, and fad-free content. From our edits to our op-eds, read Intersect to discover what's cool. So why does this all matter? Consumer culture is changing fast. Falling behind is costly. If your business isn’t talking to Gen Z, you should be. If you already are, it should be easier. We're sick of traditional systems and wasted marketing spend. The brands that succeed today understand the nuances that separate those who truly “get it” from those who don’t. Its the “iykyk” (if you know you know) elements that drive powerful and impactful strategies today. Data only tells a part of the story. You need humans to fill in the rest. And thats why our insights are powered by people.