João Tinoco

João Tinoco is an experienced finance professional with a strong background in financial modeling, profitability optimization, and strategic planning. Currently serving as a Planning & Performance Manager at Ambev since February 2022, João has developed key pricing strategies and controlled sales investments. Prior to this role, João was a BP Commercial Finance Controller at L'Oréal, overseeing P&L monitoring and providing financial insights for commercial teams. Previous positions include engineering internships at Priner Serviços Industriais and consulting roles, contributing to financial and mechanical engineering projects. Educational qualifications include a postgraduate degree in Corporate Finance and Investment Banking from FIA Business School and a Bachelor's degree in Mechanical Engineering from UERJ.