Ricardo Alves

Ricardo Alves is an experienced E-commerce Marketing Manager at Ambev, specializing in the beer category and media since November 2018. With a background that includes roles as E-commerce Media Manager, Efficiency Media Manager, Bottom Funnel Media Specialist, and Media Strategy Manager, Ricardo has effectively managed Ambev's Retail Media strategy across various e-commerce platforms while focusing on data-driven methodologies, media performance optimization, and cross-channel insights. Prior experience includes a digital media coordinator role at Lew'Lara\TBWA and an assistant media position at Havas Digital, contributing to media strategy and optimization for major accounts. Ricardo holds a Bachelor's degree in Advertising and Communication from Faculdade Cásper Líbero.