Shirlei Tsukayama Fogaça

Shirlei Tsukayama Fogaça is an experienced data analyst with a comprehensive background in data analysis and project management. Currently employed at Zé Delivery as a Data Analyst since November 2021, Shirlei focuses on conversion lift analyses, customer recency and frequency analysis, and persona creation based on consumption profiles and habits. Prior to this role, Shirlei amassed extensive experience at Ultragaz from June 2007 to November 2021, holding various positions including Data Analyst, Project Development Analyst, and Planning and Control Staff. Responsibilities included the implementation of commercial indicator governance, development of dashboards with tools like Tableau and PowerBI, project leadership for SAP Business One, and financial analysis for strategic decision-making. Shirlei's academic qualifications include an MBA in Data Science and Analytics from USP/Esalq, a postgraduate degree in International Business from USCS, and a bachelor's degree in Business Administration from Universidade Metropolitana de Santos.