Firas Odeh

Originally founded in 2005 as a general trading firm with offices in Burlington, Ontario. Right from the start, the company decided to focus its efforts on the Health and Wellness industry within the Middle East, which was recognized as a major opportunity back then. In 2010, the company decided to relocate its headquarters to Dubai, UAE in order to be closer to its core market. AmCan® has since evolved and became the largest sports nutrition and healthy foods distributor within the MENA region with a distribution network spanning from Morocco to Oman covering over 18 different countries. Today, AmCan® is an international conglomerate engaged in several enterprises spanning from retail commerce to product distribution within the FMCG industry. Led by a team with decades of combined experience in all facets of FMCG and supported by best-in-class physical and IT infrastructure with a fully integrated ERP system. AmCan® is by far the largest distributor of specialty products including sports nutrition and healthy foods covering over 3,000 points of sale. The remarkable success of AmCan® is attributed to the core philosophies and practices exercised within all tiers of the organization. AmCan® has successfully facilitated the expansion of distribution networks for hundreds of companies across the globe to its designated regions; employing efficient supply chain management and multi-level marketing paradigms to maximize brand awareness. Utilizing extensive regional market knowledge coupled with a comprehensive distribution network – companies who are aiming to expand their market share collaborate with AmCan®. More recently, AmCan has expanded its health and wellness product portfolio by adding more brands within the vitamins and on-the-go healthy snacks categories. Currently, the organization represents over 15 leading international brands within the Middle East region.