Shane Johnson

Shane Johnson's work experience includes various roles in marketing and management. Shane started their career in 2010 as a Marketing Manager at New Image Leasing, Inc., where they oversaw all marketing and promotional operations. Shane then joined Bentgate Mountaineering in 2011 as a Sales Manager and Buyer. In 2014, they became a Marketing Manager at Rab, leading a cross-functional team to develop and launch targeted marketing strategies. In 2016, they joined the American Alpine Club as a Membership Manager, eventually progressing to the roles of Membership Director, Marketing and Membership Director, and Vice President Marketing and Communications. In these positions, they led marketing teams, managed marketing strategies, and achieved significant growth and engagement through brand management, content creation, and sales generation.

Shane Johnson attended Syracuse University - Martin J. Whitman School of Management from 2005 to 2009, where they obtained a Bachelor's degree in Marketing Management. In 2021, they attended Western Colorado University - School of Graduate Studies and received a certificate in Responsible Business in the Outdoor Industry. In 2022, Shane enrolled in the Digital Marketing Institute and is currently pursuing a Certified Digital Marketing Professional certificate, with an emphasis on Marketing.